Search Engine Optimization is one of the most underutilized marketing tools in Jamaica though it has unlimited benefits. Furthermore, because it is so underutilized, there is a glut of would be consumers and clients in many industries and niches just waiting to be served.
Most businesses in Jamaica aren’t even aware of the huge amount of targeted traffic that they are missing out on by not ranking highly in the search engines for their product or service. They’re also unaware of the fact that their website can even be optimized to reap the benefits of these high rankings.
This optimization is one of the three services we offer at Web Solutions Jamaica and today, we list some of the benefits you could see from SEO in Jamaica.
Targeted traffic consists of individuals who are much more likely to be interested in your product than not. This is the best type of traffic to have because you are not wasting your time marketing to people who have no interest in doing business this you.
Let’s look at an example.
If you had a jewelry store, would you rather 100 random people come into your store or 20 people who were looking to buy a ring?
SEO is all about connecting businesses with those 20 people interested in a ring.
If you’d actually the 100 random people, I would love to hear your reasons in the comment section.
For as long as search engines exist, you will receive traffic to your business from search engines.
Unlike your store or office, your website doesn’t have opening and closing hours. A potential client may be up at 2 in the morning searching on Google for lawyers in Jamaica, for example.
If they happen upon your website, they won’t call right away but they’ll be able to write down your number or submit their information to schedule a call with you in the morning or in the coming days.
Have you ever heard the term, “out of sight, out of mind.” The opposite must then be “in sight, in mind,” right?
Let’s go with that. When a customer is interested in something and they do a search, even if they don’t visit your site right away, they are now aware that you provide that particular product or service they were interested in.
With this information in their mind somewhere, guess who has a greater chance of receiving that call in the future? You do.
Each day, more and more people are using the internet the find things they are looking for. Whether it’s an informational search such “what year Nelson Mandela was born?” or a commercial search such as “where to buy a generator in Jamaica.”
The world is evolving and it’s is important to not only keep up with the times but to prepare for it.
Cheaper than ads
Depending on your industry or niche, improving your SEO could prove to be a much more cost effective marketing tool than ads, especially in the long run.
Due to the nature of advertising systems such ad Adwords and Facebook which use a bidding system, you are always at the mercy of your competitor’s budget. If they can keep outbidding you, they’ll consistently get the ad impressions, the clicks and eventually, the customers.